Some good ideas sitting on the shelf require a technological “push”.

Sometimes promising Green Chemistry discoveries sit neglected on the shelf. For example, a particular microbial biopesticide that can control nematodes on par with methyl bromide was discovered by academic and USDA researchers some fifty years ago but never was commercialized due to high production costs.

Later, this technology was deployed as the product Pasteuria thanks to a newly discovered, highly efficient way to grow the Pasteuria microbes (read the case study). There are no doubt other similarly orphaned technologies waiting to be rediscovered and developed into products.

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dirt in hand